Penguin 4.0: Was It Worth the Wait?

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: "When will Google Penguin update?" Today, the finally  have the answer . Google Announced That a Penguin update is rolling out and That Penguin is now operating in real-time.

September has been a very volatile month for the SERPs (more on That later in the post), but here's what we're seeing in MozCast for the past two weeks, Including last night: